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Find Your Anchor PSA – “Up On the Roof” Featuring Carole King

Made possible by Find Your Anchor and presented at NAMICon 2022

Find Your Anchor PSA – “Up On the Roof” Featuring Carole King

Find Your Anchor recruited young people from across the United States to sing the uplifting classic “Up On the Roof” in a PSA to help combat the nation’s rising youth suicide rate. “Up On the Roof,” a hit for The Drifters in 1962 was co-written by Carole King, who does the intro in this video.


About Find Your Anchor

Find Your Anchor is a grassroots movement aimed at suicide prevention, awareness and education. The premise behind Find Your Anchor is that each person needs an anchor. “Establish an anchor — a dependable, stable, secure base that you can hold on to, one that keeps you firmly planted, no matter what winds or storms may come.”

Some statistics:

–  Globally, there is one suicide about every 40 seconds. 2
–  In the U.S., there is a suicide every 13.7 minutes. 3
–  Suicide is the 10th leading cause of death for Americans. 1
–  Suicide is the 3rd leading cause of death for Americans age 15-24. 4
–  Males die by suicide four times as often as females, but there are three female attempts for every male attempt. 1

By raising awareness and through education, this movement seeks to create and connect a community who will share in the responsibility and burden of suicide – ultimately seeking to prevent it.


About NAMICon 2022

Filmmaker Ken Burns joins us at NAMICon, as we celebrate two years of collaboration with the Well Beings Youth Mental Health Project, created by WETA, the PBS flagship station in our nation’s capital. NAMI CEO Daniel H. Gillison, Jr., WETA President & CEO Sharon Percy Rockefeller, NAMI Next Gen Youth Ambassadors, filmmakers Erik Ewers and Christopher Loren Ewers, youth featured in the film, will join us to see and discuss excerpts from the new two-part, four-hour documentary series Ken Burns Presents Hiding in Plain Sight: Youth Mental Illness, A Film by Erik Ewers & Christopher Loren Ewers, premiering June 27 and 28 on PBS stations nationwide. PBS.org/plainsight. 

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    WellBeings.org is a mental health resource, not a crisis or suicide response website. If you are in crisis, or experiencing thoughts of suicide, please text the Crisis Text Line (text HELLO to 741741), or call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255). Both services are free and available 24 hours a day, seven days a week.